CDP Maturity Assessment
What is Customer Data?
Vendor Comparison
Request a Demo
CDP Maturity Assessment
What is Customer Data?
Vendor Comparison
Request a Demo
Take Your Organizational Readiness Assessment to Determine Your CDP Maturity
Begin
0% Complete
Which one of these applies to you?
We can easily access data from any source, whether data is structured or unstructured.
N/A
N/A
1
Strongly disagree
2
Somewhat disagree
3
Neutral
4
Somewhat agree
5
Strongly agree
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17% Complete
Which one of these applies to you?
We have a strategy in place for customer data management in our organization.
N/A
N/A
1
Strongly disagree
2
Somewhat disagree
3
Neutral
4
Somewhat agree
5
Strongly agree
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33% Complete
Which one of these applies to you?
We have managed to create a single unified view of our customers across all touchpoints.
N/A
N/A
1
Strongly disagree
2
Somewhat disagree
3
Neutral
4
Somewhat agree
5
Strongly agree
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50% Complete
Which one of these applies to you?
We have robust data cleansing, deduplication, and ETL processes in place for onboarding and organizing our data.
N/A
N/A
1
Strongly disagree
2
Somewhat disagree
3
Neutral
4
Somewhat agree
5
Strongly agree
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67% Complete
Which one of these applies to you?
We have the ability to access data in real time to deliver instant experiences to customers, regardless of channel.
N/A
N/A
1
Strongly disagree
2
Somewhat disagree
3
Neutral
4
Somewhat agree
5
Strongly agree
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83% Complete
Which one of these applies to you?
We have the ability to progressively update customer profile data and enhance our targeting as new information becomes available.
N/A
N/A
1
Strongly disagree
2
Somewhat disagree
3
Neutral
4
Somewhat agree
5
Strongly agree
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