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Take Your Organizational Readiness Assessment to Determine Your CDP Maturity

0% Complete

Which one of these applies to you?

We can easily access data from any source, whether data is structured or unstructured.

17% Complete

Which one of these applies to you?

We have a strategy in place for customer data management in our organization.

33% Complete

Which one of these applies to you?

We have managed to create a single unified view of our customers across all touchpoints.

50% Complete

Which one of these applies to you?

We have robust data cleansing, deduplication, and ETL processes in place for onboarding and organizing our data.

67% Complete

Which one of these applies to you?

We have the ability to access data in real time to deliver instant experiences to customers, regardless of channel.

83% Complete

Which one of these applies to you?

We have the ability to progressively update customer profile data and enhance our targeting as new information becomes available.