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Customer Data Platform Vendor Comparison

Explore the marketplace and compare vendors based on the CDP Institute’s independent research to determine which solution matches your needs.

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Vendor Comparison Table


Selected vendors to compare:

Overall Rating

Data Management

Website

Mobile Apps

Digital Ads

Offline

Business to Business

Analytics

Engagement

RedPoint Global

100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%

AgilOne

85.00
83.00
100.00
100.00
50.00
100.00
100.00
100.00
67.00

Alterian

89.00
75.00
100.00
0.00
100.00
100.00
100.00
100.00
100.00

Amperity

45.00
83.00
0.00
0.00
50.00
100.00
0.00
50.00
0.00

Ascent360

50.00
83.00
50.00
0.00
50.00
100.00
0.00
50.00
0.00

BlueConic

85.00
67.00
100.00
100.00
100.00
100.00
100.00
100.00
67.00

Blueshift

70.00
67.00
100.00
100.00
100.00
0.00
0.00
100.00
100.00

BlueVenn

85.00
83.00
100.00
0.00
50.00
100.00
100.00
100.00
100.00

Celebrus

60.00
83.00
50.00
100.00
100.00
0.00
0.00
50.00
67.00

CrossEngage

65.00
67.00
100.00
0.00
100.00
0.00
50.00
50.00
100.00

Evergage

80.00
83.00
100.00
100.00
100.00
0.00
100.00
100.00
67.00

Fospha

67.00
75.00
100.00
0.00
100.00
0.00
50.00
100.00
0.00

Lattice Engines

60.00
83.00
0.00
0.00
50.00
100.00
100.00
100.00
0.00

Lemnisk

80.00
100.00
100.00
100.00
100.00
0.00
0.00
100.00
100.00

Lexer

50.00
83.00
0.00
100.00
50.00
0.00
50.00
100.00
0.00

Lytics

95.00
83.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00

mParticle

60.00
67.00
100.00
100.00
100.00
100.00
0.00
50.00
0.00

NGData

80.00
100.00
100.00
0.00
100.00
0.00
100.00
100.00
67.00

Optimove

85.00
67.00
100.00
100.00
100.00
0.00
100.00
100.00
100.00

PRDCT

70.00
75.00
100.00
0.00
0.00
50.00
100.00
50.00
0.00

Quaero

70.00
100.00
0.00
0.00
50.00
100.00
100.00
100.00
33.00

QuickPivot

80.00
67.00
100.00
0.00
100.00
100.00
100.00
100.00
67.00

RedEye

75.00
67.00
50.00
100.00
100.00
100.00
0.00
100.00
100.00

SessionM

70.00
83.00
100.00
100.00
50.00
50.00
0.00
100.00
67.00

Tealium

60.00
67.00
100.00
100.00
100.00
0.00
0.00
50.00
67.00

Treasure Data

74.00
75.00
100.00
100.00
100.00
50.00
50.00
100.00
0.00

Zylotech

95.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
67.00

Based on independent research from the Customer Data Platform Institute's 2018 report.

Download the CDP Institute’s Vendor Comparison Guide Download

Required capabilities for superior customer experiences


Personalization

Deliver hyper-personalized messages and offers that are relevant to each customer

Omnichannel Marketing

Engage the omnipresent customer across all journey stages and touchpoints

Single Customer View

Capture all that is knowable about a customer across every touchpoint

Real-Time Interaction Management

Leverage data end insights in real time to deliver contextually relevant interactions

Customer Data Platform

Ingest all types and sources of data to create a unified customer view, accessible across the enterprise in real time

ID Resolution / Golden Record

Utilize advanced data management and matching capabilities to create a Golden Record