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Customer Data Platform Vendor Comparison

Explore the marketplace and compare vendors based on the CDP Institute’s independent research to determine which solution matches your needs.

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Vendor Comparison Table


Selected vendors to compare:

Overall Rating

Data Management

Website

Mobile Apps

Digital Ads

Offline

Business to Business

Analytics

Engagement

RedPoint Global

100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%

AgilOne

89.00
88.00
100.00
100.00
50.00
100.00
100.00
100.00
67.00

Alterian

89.00
75.00
100.00
0.00
100.00
100.00
100.00
100.00
100.00

Amperity

59.00
88.00
0.00
0.00
50.00
100.00
0.00
50.00
0.00

Ascent360

56.00
63.00
50.00
0.00
50.00
100.00
0.00
50.00
0.00

BlueConic

74.00
75.00
100.00
100.00
100.00
0.00
0.00
100.00
67.00

Blueshift

78.00
75.00
100.00
100.00
100.00
0.00
0.00
100.00
100.00

BlueVenn

89.00
88.00
100.00
0.00
50.00
100.00
100.00
100.00
100.00

Celebrus

70.00
88.00
50.00
100.00
100.00
0.00
0.00
50.00
67.00

CrossEngage

74.00
75.00
100.00
0.00
100.00
0.00
50.00
50.00
100.00

Evergage

86.00
88.00
100.00
100.00
100.00
0.00
100.00
100.00
67.00

Fospha

67.00
75.00
100.00
0.00
100.00
0.00
50.00
100.00
0.00

Lattice Engines

70.00
88.00
0.00
0.00
50.00
100.00
100.00
100.00
0.00

Lemnisk

85.00
100.00
100.00
100.00
100.00
0.00
0.00
100.00
100.00

Lexer

63.00
88.00
0.00
100.00
50.00
0.00
50.00
100.00
0.00

Lytics

96.00
88.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00

mParticle

67.00
63.00
100.00
100.00
100.00
100.00
0.00
50.00
0.00

NGData

82.00
88.00
100.00
0.00
100.00
0.00
100.00
100.00
67.00

Optimove

78.00
50.00
100.00
100.00
100.00
0.00
100.00
100.00
100.00

PRDCT

70.00
75.00
100.00
0.00
0.00
50.00
100.00
50.00
0.00

Quaero

78.00
100.00
0.00
0.00
50.00
100.00
100.00
100.00
33.00

QuickPivot

78.00
50.00
100.00
0.00
100.00
100.00
100.00
100.00
67.00

RedEye

82.00
75.00
50.00
100.00
100.00
100.00
0.00
100.00
100.00

SessionM

78.00
88.00
100.00
100.00
50.00
50.00
0.00
100.00
67.00

Tealium

70.00
75.00
100.00
100.00
100.00
0.00
0.00
50.00
67.00

Treasure Data

74.00
75.00
100.00
100.00
100.00
50.00
50.00
100.00
0.00

Zylotech

96.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
67.00

Based on independent research from the Customer Data Platform Institute's 2018 report.

Download the CDP Institute’s Vendor Comparison Guide Download

Required capabilities for superior customer experiences


Personalization

Deliver hyper-personalized messages and offers that are relevant to each customer

Omnichannel Marketing

Engage the omnipresent customer across all journey stages and touchpoints

Single Customer View

Capture all that is knowable about a customer across every touchpoint

Real-Time Interaction Management

Leverage data end insights in real time to deliver contextually relevant interactions

Customer Data Platform

Ingest all types and sources of data to create a unified customer view, accessible across the enterprise in real time

ID Resolution / Golden Record

Utilize advanced data management and matching capabilities to create a Golden Record